What are the real motivators for women to have a one-time or recurring want/desire for a Bad Boy in their life? Are they just trying to attain the unattainable? Is it the challenge of making him fall in love—to "capture" him? And, where does this leave the Nice Guy? I asked these questions to over 500 women, a number of other relationship experts, and as many self-proclaimed Bad Boys that would participate. The results were eye-opening.